Which of the following terms describes a new product development process?
A)Customer requests,order receipt,order shipment
B)Opportunity identification,design,testing,introduction,profit management
C)Identify needs,identify possible solutions,market segmentation,capitalize on product
D)Market research,market identification,market introduction,market penetration
E)Pure research,product creation,marketing blitz,product refinement

Question

Quizplus · Accepted Answer

The process described in option B is the typical new product development process, which includes opportunity identification, design, testing, introduction, and profit management. The other options describe different aspects of marketing, such as customer requests, market research, and pure research, but do not encompass the entire new product development process.

Which of the Following Terms Describes a New Product Development