Which of the following is not a reason firms innovate and develop new products?
A) To obey government mandates
B) To achieve a competitive advantage
C) To gain market share
D) To take advantage of higher profitability on a new product
E) To enhance a brand name
Correct Answer:
Verified
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Q21: With time-based competition,the objective is to significantly
Q22: Which of the following terms describes a
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Q25: From a strategic perspective,mass customization is a
Q26: As the product design stabilizes during the
Q27: Differences between goods and services are disappearing
Q28: During the introduction stage,a product is still
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