In the new product development process,the generation of innovative new ideas is very difficult.

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Generating innovative ideas can be a challenging and complex process that requires significant creativity, research, and problem-solving skills. Many factors can affect the ability to develop new and innovative products, such as market trends, customer preferences, competition, technological advancements, and resource availability. However, companies can use various techniques and strategies to encourage idea generation and foster a culture of innovation, such as brainstorming sessions, market research, open innovation, and collaborations with external partners.

In the New Product Development Process,the Generation of Innovative New