One of the tactics used by salespeople is to tell customers that a particular item will be available for a lower price for only one day. In this situation,the salespeople are trying to use _____ to influence customer buying habits.
A) reciprocation
B) consistency
C) authority
D) scarcity

Question

Quizplus · Accepted Answer

The salespeople are using the principle of scarcity, which suggests that people are more likely to want something if they think it is rare or in short supply. By telling customers that a particular item will only be available at a lower price for one day, the salespeople are creating a sense of urgency and scarcity, which can increase the likelihood of a customer making a purchase.

One of the Tactics Used by Salespeople Is to Tell