You are trying to convince someone to invest in a new venture because "everyone is doing it." What should you do to maximize your influence attempt?
A) Show potential investors a list of the other people investing in your business.
B) Obtain testimonials from people who have previously invested in your businesses.
C) Show potential investors how much money others have earned by investing in your businesses.
D) All of the above.

Question

Quizplus · Accepted Answer

By showing potential investors a list of other people investing in your business, you are relying on social proof - the idea that people are more likely to follow the actions of others when they are uncertain about what to do. Obtaining testimonials from people who have previously invested in your businesses provides social validation, giving potential investors reassurance that they are making a smart decision. Additionally, showing potential investors how much money others have earned by investing in your businesses emphasizes the potential for financial gain, which can be a powerful motivator. All of these factors combined can maximize your influence attempt.

You Are Trying to Convince Someone to Invest in a New