Which of the following factors constrain a firm's ability to sell a standardized product to a global market using a standardized marketing strategy?
A) Modern transportation
B) Modern communications technologies
C) Rise of the global media phenomenon
D) Development of a global culture
E) Differences in product and technical standards

Question

Quizplus · Accepted Answer

Differences in product and technical standards can vary across different countries, which can constrain a firm's ability to sell a standardized product globally using a standardized marketing strategy. For example, different electrical systems, safety regulations, and labeling requirements may exist in different markets, making it difficult to sell the same product in all countries without modification.

Which of the Following Factors Constrain a Firm's Ability to Sell