Which of the following is true of the influence of cultural differences on product attributes?
A) Cultural differences have no implications for marketing strategies.
B) Tradition has the least impact on a firm's marketing strategies.
C) Tastes and preferences of consumers are becoming less cosmopolitan.
D) There is evidence of cultural convergence between the advanced industrial nations of Asia and North America.
E) The impact of tradition is important in foodstuffs and beverages.

Question

Quizplus · Accepted Answer

The impact of tradition is particularly important in foodstuffs and beverages where cultural preferences often dictate the attributes of products. The other options are incorrect. A is incorrect because cultural differences do have implications for marketing strategies. B is incorrect because tradition often has a strong impact on a firm's marketing strategies. C is incorrect because tastes and preferences of consumers are becoming more cosmopolitan, not less. D is incorrect because there is evidence of cultural divergence rather than convergence between Asia and North America.

Which of the Following Is True of the Influence of Cultural