Which of the following is true of a product?
A) A product can be viewed as the focal point of a marketing mix.
B) A product can be viewed as the center of market segmentation.
C) A product can be viewed as a bundle of attributes.
D) A product can be viewed as a forced need or want.
E) A product can be viewed as an object that transcends customer behavior.
Correct Answer:
Verified
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