In most market screenings,there is
A) no substitute for a personal visit. The market must be visited.
B) no need to make a market visit, since the data resources are so abundant.
C) ample opportunity for consultants to substitute for a market visit.
D) so much data that over analysis is a danger.
Correct Answer:
Verified
Q94: The social desirability bias is
A) the respondent's
Q95: Accessibility in a segment screening is that
Q96: Political stability and policy stability
A) are not
Q97: Segments need to be,among other traits,
A) definable,
Q98: An actionable segment is one that
A) allows
Q100: The field trip is meant to
A) develop
Q101: After the initial screening the analyst will
Q102: Establishing a need for chocolate or other
Q103: Environmental scanning is used during the process
Q104: To move from market factors for one
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