An actionable segment is one that
A) allows the marketing mix to operate.
B) has resources to purchase the product.
C) perceives that the product line is useful.
D) can be moved through advertising.
Correct Answer:
Verified
Q93: Research in the local market by home-country
Q94: The social desirability bias is
A) the respondent's
Q95: Accessibility in a segment screening is that
Q96: Political stability and policy stability
A) are not
Q97: Segments need to be,among other traits,
A) definable,
Q99: In most market screenings,there is
A) no substitute
Q100: The field trip is meant to
A) develop
Q101: After the initial screening the analyst will
Q102: Establishing a need for chocolate or other
Q103: Environmental scanning is used during the process
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