Accessibility in a segment screening is that the segment is

Question

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Accessibility in a segment screening refers to the ability to reach the segment for promotion and distribution. This means that the segment should be easily reachable through various channels, such as social media, email, or phone, to ensure that the research process runs smoothly. Communication, willingness to be contacted, and readiness to focus on the questions about the product are also essential factors, but they are not directly related to accessibility.

Accessibility in a Segment Screening Is That the Segment Is