With a multidomestic strategy, the cost and complexity of coordinating a range of different strategies and product offerings across national and regional markets can be substantial.
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Q33: Objectives direct the firm's course of action,
Q34: Scenarios are multiple, plausible stories for probable
Q35: Because large multinationals generate an average of
Q36: Because of the rapidity of changes in
Q37: A broad statement that defines the organization's
Q39: Scenarios are a particularly useful approach for
Q40: Tactical/operational plans are more detailed than strategic
Q41: Repetition of the bottom-up or top-down planning
Q42: Managers of international companies that are attempting
Q43: Due to developments such as a rapid
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