Scenarios are a particularly useful approach for international companies that face high levels of change and uncertainty, because they allow management to anticipate and prepare for opportunities and threats by predicting and controlling for these developments.
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Q34: Scenarios are multiple, plausible stories for probable
Q35: Because large multinationals generate an average of
Q36: Because of the rapidity of changes in
Q37: A broad statement that defines the organization's
Q38: With a multidomestic strategy, the cost and
Q40: Tactical/operational plans are more detailed than strategic
Q41: Repetition of the bottom-up or top-down planning
Q42: Managers of international companies that are attempting
Q43: Due to developments such as a rapid
Q44: Procedures are broad guidelines issued by upper
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