Because large multinationals generate an average of nearly two-thirds of their revenues within their home region, some researchers have suggested that a regional strategy perspective is more appropriate than a global perspective.
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Q30: Policies are broad guidelines issued by upper
Q31: A multidomestic strategy tends to be used
Q32: When developing and assessing strategic alternatives, it
Q33: Objectives direct the firm's course of action,
Q34: Scenarios are multiple, plausible stories for probable
Q36: Because of the rapidity of changes in
Q37: A broad statement that defines the organization's
Q38: With a multidomestic strategy, the cost and
Q39: Scenarios are a particularly useful approach for
Q40: Tactical/operational plans are more detailed than strategic
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