Which of the following is a PR term referring to a firm's employees, customers, competitors, and suppliers?

Question

Quizplus · Accepted Answer

The term "publics" in PR refers to a firm's stakeholders, including its employees, customers, competitors, and suppliers. It is a broad term that encompasses all those who have a direct or indirect interest in the activities of the organization. Distributors, stockholders, feedback base, and cause marketers are all relevant terms in PR but do not specifically refer to a firm's stakeholders.

Which of the Following Is a PR Term Referring to a Firm's