Which term refers to a long-term strategic process to managing the standing of the firm with various publics?

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Reputation management refers to the long-term strategic process of managing the standing of a firm with various publics. It involves monitoring and influencing public perception of the firm to maintain a positive image and build trust among stakeholders. Integrated marketing communications and marketing public relations are related to promoting products and services, while opinion sampling refers to collecting data on consumers' attitudes and behaviors. Positioning is the process of establishing a distinct and favorable position for a brand in the minds of consumers.

Which Term Refers to a Long-Term Strategic Process to Managing