What is the first function performed by a public relations professional?

Question

Quizplus · Accepted Answer

The first function performed by a public relations professional is to plan and execute the company's public relations program. This includes defining the target audience, developing key messages, and determining the best channels for reaching and communicating with those audiences. Developing a crisis-management plan, differentiating the company, and convincing the organization's publics of the company's value are all important functions, but they typically come after the initial planning and execution of the PR program. Developing press releases for all conceivable events is not an efficient use of resources and is not typically the first function performed by a PR professional.

What Is the First Function Performed by a Public Relations