A preemption rate will only save an advertiser money if:

Question

Quizplus · Accepted Answer

A preemption rate allows advertisers to pay a lower rate for advertising time that is not sold at the regular rate. This can only save an advertiser money if there is low demand for advertising time, which is indicated by preemption. Therefore, option D is the correct choice. Option A is incorrect because a small supply of advertising time would likely increase demand and therefore make preemption less likely. Option B is irrelevant since the economy does not determine the demand for advertising time. Options C and E refer to discounts unrelated to preemption rates.

A Preemption Rate Will Only Save an Advertiser Money If