The owner of Nelson Car Repair wants to advertise on its local radio station WTFT. The community in which the station is located has 60,000 residents. The average quarter-hour persons for WTFT is 14,000 and the number of spots the advertiser wants to buy is 15. What number of GRPs would this plan achieve?

Question

Quizplus · Accepted Answer

To calculate the GRPs, we need to multiply the average quarter-hour persons (AQH) by the number of spots and divide by the population of the area:

GRPs = (AQH x Spots) / Population

GRPs = (14,000 x 15) / 60,000

GRPs = 350

Therefore, the plan would achieve 350 GRPs. Option C is correct.

The Owner of Nelson Car Repair Wants to Advertise on Its