A creative strategy is a written statement that serves as the creative team's guide for producing an ad.

Question

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A creative strategy provides direction to the creative team regarding the tone, message, and overall approach of the advertisement. It outlines the target audience, the key benefits and advantages of the product or service, and the unique selling proposition. This statement serves as the foundation for the development of the ad's concept and visual elements.

A Creative Strategy Is a Written Statement That Serves as the Creative