Randall Grahm,the owner of Bonny Doon Vineyards,made a name for his wines by injecting an irreverent sense of humor into everything associated with the winery.One of the _____ he used was to host a black mask dinner this fall to celebrate "the death of wine corks" when his company decided to use screw tops.

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Quizplus · Accepted Answer

Hosting a black mask dinner to celebrate "the death of wine corks" is an example of an action program, which refers to specific actions or initiatives taken to achieve a marketing or business goal. In this context, the event was used as a creative strategy to market the transition to screw tops.

Randall Grahm,the Owner of Bonny Doon Vineyards,made a Name for His