If promotion is the dominant element in a company's marketing mix, then a(n) _____ test is the best type of posttest to use.

Question

Quizplus · Accepted Answer

A sales test would be the best type of posttest to use if promotion is the dominant element in the marketing mix because it measures the actual sales generated as a result of the promotion. This type of test is particularly useful for assessing the effectiveness of sales promotions, such as coupons or discounts.

If Promotion Is the Dominant Element in a Company's Marketing