EasyClosets.com is planning to run three different magazine ads inviting consumers to visit its website to learn how to create a customized closet. The ads will run in the December edition of Martha Steward Living magazine. The ad that generates the most responses will be considered most effective and will be run in future publications. What kind of a test is the firm conducting?
A) Advertising pretest
B) Sales test
C) Recall test
D) Inquiry test
E) Attitude test
Correct Answer:
Verified
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