Lance, an advertising researcher, is selecting potential survey participants from a list of all the people who have mail-ordered HMR dietary products since January 2012. The respondents will be sent a collection of ads and asked to select the ad that is most relevant to their health needs. Since every person in the target population has an equal and known likelihood of being picked, the group he selects will be a:

Question

Quizplus · Accepted Answer

Lance is selecting participants from a known and accessible target population, and every person in the population has an equal chance of being selected, making it a probability sample. This increases the likelihood of obtaining a representative sample and enables the generalization of findings to the larger population of individuals who have purchased HMR dietary products via mail-order since January 2012.

Lance, an Advertising Researcher, Is Selecting Potential Survey Participants from a List