Marney bought a dress from a retail store. Which core aspect of marketing was Marney most directly participating in?
A) Marketing helps create value.
B) Marketing is about satisfying customer wants and needs.
C) Marketing involves an exchange.
D) Marketing can be performed by both individuals and organizations.
E) Marketing occurs in many settings.

Question

Quizplus · Accepted Answer

Marney's purchase of a dress involves an exchange, which is a core aspect of marketing where goods or services are traded for money or other compensation.

Marney Bought a Dress from a Retail Store