A familiar brand name always helps the sales of a product.
Even if the overall brand name is familiar, it won't help sales of individual products unless consumers know what products are available under that name and the brand has a positive image.

Question

Quizplus · Accepted Answer

While a familiar brand name can provide a general sense of trust and recognition, it is important for consumers to also be familiar with the specific products being offered and for the brand to have a positive reputation in order for it to have an impact on sales.

A Familiar Brand Name Always Helps the Sales of a Product