A __________ is a group of associated items that consumers tend to use together or think of as part of a group of similar products.

Question

Quizplus · Accepted Answer

A product line is specifically defined as a group of associated items that consumers tend to use together or think of as part of a group of similar products. The other options (B, C, D, and E) are related to the concept of product mix, but are not as specific to the definition of a product line.

A __________ Is a Group of Associated Items That Consumers