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For Many Years, General Electric's Corporate Strategy Was to Be

Question 33

Multiple Choice

For many years, General Electric's corporate strategy was to be among the top three firms in any market in which it operated; if it could not achieve a top-three position, it would exit the market. This strategy often resulted in the company __________ when certain product lines failed to meet this expectation.


A) increasing product line depth
B) decreasing product line depth
C) decreasing product mix breadth
D) increasing product mix breadth
E) introducing brand extensions
If GE could not achieve first, second, or third place in a market, it would eliminate a product line, which decreases the product mix breadth.

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