For a major university, undergraduate studies, graduate studies, and professional programs would be __________ within the university's product mix.

Question

Quizplus · Accepted Answer

Undergraduate studies, graduate studies, and professional programs are different product lines offered by the university. Each product line contains its own set of specific majors. Brand associations, family brands, co-brands, and private label brands refer to branding strategies and do not apply in this context.

For a Major University, Undergraduate Studies, Graduate Studies, and Professional