Which of the following scenarios is NOT a reason a firm would eliminate an item within a product line?
A) The firm decided to refocus marketing efforts elsewhere.
B) The firm must respond to evolving markets.
C) The product undermined its own brand.
D) The product being eliminated is unprofitable.
E) The firm has decided to capture new markets.
All of these are reasons firms might decide to delete a product from a product line, except the desire to capture new markets.
Correct Answer:
Verified
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