In a new product development project,at the base of the AHP decision tree are the ____.
A)new products under consideration
B)ultimate goals
C)primary criteria
D)secondary criteria

Question

Quizplus · Accepted Answer

The base of the AHP decision tree represents the alternatives or options that are being evaluated, in this case new products under consideration. Ultimate goals, primary and secondary criteria are higher up in the decision tree and are used to compare and prioritize the options at the base.

In a New Product Development Project,at the Base of the AHP