A manufacturer of ice creams introduces a new mint and lime flavor ice cream.According to the product / market matrix,the amount of innovativeness risk that the firm brings with this new flavor would be ____.

Question

Quizplus · Accepted Answer

The product/market matrix suggests that introducing a new flavor to an existing product line (ice cream) is a product development strategy, which typically carries a low to medium level of risk, as it involves leveraging existing market knowledge and customer base.

A Manufacturer of Ice Creams Introduces a New Mint and Lime