Burger King's "Have It Your Way" was an early version of:

Name: Burger King's "Have It Your Way" was an early version of:
Brand: Quizplus
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Burger King's "Have It Your Way" slogan was aimed at providing customers with the option to customize their burgers according to their preferences, which is the basis of mass customization. This approach was different from the traditional mass production approach used by fast-food chains that mass produced the same standardized products for all customers.

Burger King's "Have It Your Way" Was an Early Version