Which of the following is a variation on the single-customer focus where we offer all customers a product of their individual choice?

Question

Quizplus · Accepted Answer

Mass customization is the variation on the single-customer focus where businesses offer all customers a product that is tailored to their individual preferences and needs. This can be achieved through the use of technology, such as online configurators, that allow customers to customize certain aspects of the product to their liking. Mass production, mass standardization, and mass advertising do not involve tailoring products to individual customers.

Which of the Following Is a Variation on the Single-Customer