_____ means using more than one criterion to characterize an organization's accounts.
A) Parallel account integration
B) Multiple positioning
C) Multivariable account segmentation
D) Operational integration
E) Horizontal integration

Question

Quizplus · Accepted Answer

Multivariable account segmentation means using more than one criterion to characterize the organization's accounts. Sales organizations use segmentation because they sell to several markets and use many channel members in these markets.

_____ Means Using More Than One Criterion to Characterize an Organization's