The AIDA procedure is most closely related to the _____ method of sales presentation.
A) persuasive selling
B) problem-solution
C) need-satisfaction
D) straight rebuy
E) memorized

Question

Quizplus · Accepted Answer

The formula selling approach, which is also known as the persuasive selling presentation, obtains its name from the salesperson using the attention, interest, desire, and action (AIDA) procedure of developing and giving the sales presentation.

The AIDA Procedure Is Most Closely Related to the _____