Which term refers to a formal relationship between a salesperson and a customer for the purpose of pursuing mutual goals?
A) Transactional relationship
B) Exchange-oriented dependency
C) Symbiotic relationship
D) Strategic customer relationship
E) Joint decision-making alliance

Question

Quizplus · Accepted Answer

The purpose of a strategic customer relationship is the joint pursuit of mutual goals. Strategic goals for a customer typically include reducing costs and/or increasing productivity, sales, and profits. The sales organization has goals of increasing sales and profits.

Which Term Refers to a Formal Relationship Between a Salesperson