Innovative Installers
Innovative Installers provides a variety of services related to office space and relocations including installation services. Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.
-When the company uses cold calling to find potential customers,it is basing its methodology on the:

Question

Quizplus · Accepted Answer

The cold canvass prospecting method is based on the law of averages. For example, if past experience reveals that 1 person out of 10 will buy a product, then 50 sales calls could result in five sales. Thus, the salesperson contacts in person, by phone, and/or by mail as many leads as possible, recognizing that a certain percentage of people approached will buy.

Innovative Installers Innovative Installers Provides a Variety of Services Related to Office