In the stimulus-response model of consumer behavior,information about why consumers do or do not buy is hidden in the black box.

Name: In the stimulus-response model of consumer behavior,information about why consumers do or do not buy is hidden in the black box.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The stimulus-response model assumes that prospects respond in a predictable way to a sales presentation. However, the buyer's decision-making process is unknown and referred to as the black box.

In the Stimulus-Response Model of Consumer Behavior,information About Why Consumers