The initial task of a salesperson when first meeting a potential customer is to differentiate between important buying needs and needs of lesser or no importance.

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Your initial task when first meeting the customer is to differentiate between important buying needs and needs of lesser or no importance. Buyers have both important needs and needs that are not major reasons for buying a product (relatively unimportant buying needs). Determine buyers' important needs and concentrate on emphasizing product benefits that will satisfy those needs..

The Initial Task of a Salesperson When First Meeting a Potential