Relationship marketing and the marketing concept both emphasize sales volume and product features.

Name: Relationship marketing and the marketing concept both emphasize sales volume and product features.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Relationship marketing and the marketing concept are based on the philosophy of being customer oriented. Firms that follow a selling concept emphasize sales volume and product features. The marketing concept focuses on customer wants and long-term profits. .

Relationship Marketing and the Marketing Concept Both Emphasize Sales Volume