When Ford Motor Company pays to use nonpersonal communication to present information to potential buyers,it is using which promotional activity?

Question

Quizplus · Accepted Answer

Advertising is defined as nonpersonal communication of information paid for by an identified sponsor such as an individual or an organization like Ford. Modes of advertising include television, radio, direct mail, catalogs, newspapers, and outdoor advertising such as billboards.

When Ford Motor Company Pays to Use Nonpersonal Communication to Present