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Relationship Marketing Is Based on the Idea That

Question 68

Multiple Choice

Relationship marketing is based on the idea that:


A) important customers need continuous attention.
B) a salesperson can never really know too many people.
C) the burden of quality rests with the seller of the product.
D) a salesperson is only as successful as the product being sold.
E) friends and referrals are the key to long-term sales performance.

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