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The Marketing Manager for a Large Furniture Store Has Received

Question 71

Multiple Choice

The marketing manager for a large furniture store has received numerous complaints about the store's delivery personnel.While the manager believes his delivery personnel do a good job because the deliveries are made quickly and generally at their scheduled time,customers find the delivery personnel rude.The marketing manager must deal with problems associated with:


A) social responsibility.
B) promotional integrity.
C) marketing strategy.
D) value-added pricing.
E) service quality.

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