A supermarket chain was negotiating with a manufacturer of different types of meat grinders.Before the sale,the chain's management was impressed with the service they received from the salesperson.After the sale,however,when the blade on the frozen block grinder broke,it took them two weeks to locate the sales representative.Which of the following is illustrated in this example?

Question

Quizplus · Accepted Answer

It is common for a salesperson's interest in the customer to decline after the sale, as in this example. This difference between the salesperson's pre- and post-sale concern for the customer is referred to as the relationship gap.

A Supermarket Chain Was Negotiating with a Manufacturer of Different