Coca-Cola
For decades, people in Rome, Georgia, drank more Coca-Cola per capita than anywhere else in the world. That success has been attributed to the Barron family who were the local bottlers for Coke products. The Barrons believe that their success was due to customer loyalty. Through most of the twentieth century, the bottler cultivated small retailers and worked hard, selling Coke from stores to schools to doorsteps. The personal service is remembered by people who grew up in Rome. When someone passed away, the Coke salesperson would leave a couple of cases on the deceased's family's front porch.
-In Rome,the small retailers that sold Coke products were an important part of the _____ element of the marketing mix.

Question

Quizplus · Accepted Answer

The Rome Coke bottler sold its products to resellers, which in this case were small stores. The retailers acted as Coke distributors by buying and selling Coke products.

Coca-Cola For Decades, People in Rome, Georgia, Drank More Coca-Cola Per