Emotional self-control is difficult for many salespeople to develop because of personal and financial investments in making sales to customers.

Question

Quizplus · Accepted Answer

Self-control is the most difficult trait for a salesperson to develop. Self-control involves restraining emotions, passions, and desires for self-gain even when the salesperson must sell to make a living. There is considerable incentive for the salesperson to use pressure or lie, for example, to compel the customer to buy something that may not be needed or that is falsely represented.

Emotional Self-Control Is Difficult for Many Salespeople to Develop Because