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Which of These Company or Market Scenarios Would Serve to Discourage

Question 39

Multiple Choice

Which of these company or market scenarios would serve to discourage the adaptation of a standardized global market entry strategy?


A) If the country's legal and technical standards are similar to domestic markets.
B) If creativity and innovation are especially critical in the management of local branches.
C) If the company has a global brand.
D) If a company participates in the business-to-business market.

Correct Answer:

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