For high technology products,the brand can convey complex functional and performance information.

Question

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Brands for high technology products can often communicate complex technical specifications and performance data to consumers, which can influence their purchasing decisions. For example, brands like Apple, Samsung, and Google have built reputations for developing advanced, cutting-edge technology, and consumers often associate these brands with features like high speed, durability, and ease of use. This can make it easier for consumers to understand the benefits of these products and compare them to other options on the market.

For High Technology Products,the Brand Can Convey Complex Functional and Performance