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Outback Steakhouse Is a Restaurant Chain Owned and Operated in the United

Question 38

Multiple Choice

Outback Steakhouse is a restaurant chain owned and operated in the United States.Yet its brand,incorporating the Australian reference to the 'outback' country there,and its spokesperson's distinct Australian accent,connote that they originate in the land down under.This is owner OSI Restaurant Partners' attempt to capitalize on __________________________________.


A) brand licensing
B) ethnocentrism
C) actual country of origin
D) an implied country of origin

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